![Everything Speaks artwork](https://is2-ssl.mzstatic.com/image/thumb/Podcasts113/v4/56/85/52/568552ec-9169-950e-8972-456572c144c5/mza_5213944002835757259.jpg/100x100bb.jpg)
Creating Talk Triggers, with Daniel Lemin
Everything Speaks
English - December 02, 2021 10:00 - 37 minutes - 51.4 MB - ★★★★★ - 18 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Practicing Empathetic Leadership, with Lee Caraher
Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy.
What you will learn in this episode:
How to handle clients who would prefer to pay for word-of-mouth How to steer conversations that you ultimately cannot control What are talk triggers in B2B businesses, and why it’s more important in B2B than B2C Why a talk trigger can’t be fake, and how they differ from stunts What are the four parts of a talk trigger Why listening to your customers is scary and essential for marketersResources:
Website: https://www.talktriggers.com/ LinkedIn: https://www.linkedin.com/in/daniellemin/