From Corporate to Cannabis: Laurie Parfitt's Journey to Industry Innovator

In this episode of 'Everything Is Personal,' Laurie Parfitt, the founder and CEO of LKP Impact Consulting, shares her insights about the long-term effects of our actions in the cannabis industry and the importance of being mindful of the impact we have on its future. We delve into the importance of brand strategy, the challenges of marketing in the cannabis space, and the personal transformation that the industry facilitated for her, highlighting the necessity of leading with love and the impact of cannabis on both her professional and personal development.

CONNECT with Laurie Parfitt: [email protected]

https://www.linkedin.com/in/laurieparfitt/

https://www.lkpimpact.com/

TIME STAMPS:

00:00 Welcome to the Show: Laurie Parfitt

00:34 Discovering Laurie's Roots: From Childhood to Career Aspirations

02:10 The Entrepreneurial Spirit: Early Ventures and Career Shifts

03:57 From Fashion to Finance: Laurie's Diverse Career Path

05:25 Navigating Corporate to Cannabis: A Bold Transition

15:03 The Cannabis Industry: Challenges, Shifts, and Personal Growth

27:42 The Therapeutic Essence of Cannabis: Medical vs. Recreational

28:56 The Essence of Cannabis: Medical vs. Recreational Use

30:06 Navigating the Cannabis Industry: Challenges and Insights

33:00 Crafting a Successful Cannabis Brand: Strategies and Differentiators

37:26 Innovative Branding and Product Differentiation in Cannabis

44:46 Personalizing Cannabis: The Future of Consumer Engagement

52:03 Cannabis in My Life: A Personal Journey

55:11 A Glimpse into the Past: Childhood Memories and More

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