Importance of Strategizing & How to Get it Right Everytime! - Andi

In this week's episode, we speak with Andi about the importance of Strategizing and how to get it correctly. He shares his thoughts on podcasting and everything Marketing.

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool.

Eximo Marketing develops strategies that produce the bottom-line impact that helps companies achieve objectives. They also provide engaging and educational training for marketers across the UK and Ireland. 

Andi is a regular speaker at marketing events around the world, including SearchLove (London), SeerFest (Philadelphia), Turing Fest (Edinburgh), and CTA Conf (Vancouver). He also hosts the Strategy Sessions podcast, a fortnightly show that interviews some of the best marketers in the world and provides T.O.P.T.I.P.S for marketers.  

He holds an MSc in Marketing and guest lectures at Liverpool John Moores University and Queen's University Belfast. Andi also founded a fundraising project, Eximo & Friends with Barnardo's, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees.

In addition, Andi likes to talk, at length, about: being a dad, his BBQ, cricket, the history of rugby league, and boxing v MMA.

You can find Andi on Twitter and LinkedIn or Eximo Marketing on Twitter, Facebook and Instagram.