Countering the spread of Disinformation, Analyzing Data & Everything in Between - Christopher

In this week's episode, I speak with Chris Deano, Marketing Manager at the American Association of Nurse Anesthetists.

We discuss the disinformation in the digital landscape and fighting our unconscious biases. According to Chris, data without context is one of the main reasons that biases hinder research. The goal as marketers is to provide data with context but leave the final decision making with the end-user.

We also predict how we think the future of digital research & content strategy will look like!