[#EventTalks] Episode #4: How to Get Started With B2B Influencer Marketing with Mariska Kesteloo

EventProfsCast by Hubilo

English - June 29, 2020 10:28 - 30 minutes - 28.4 MB
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Previous Episode: [#EventTalks] Episode #3: Events Industry during & after the coronavirus pandemic by Will Curran

Next Episode: [#EventTalks] Episode #5: Event Engagement, Experience Design & Integrity in Current times With Elizabeth Glau

How to Get Started With B2B Influencer Marketing? Is the question that most of the enterprises & organizations want to get answers to.

We recently had the privilege to get answers to the most commonly asked questions on B2B influencer marketing from Mariska Kesteloo

Mariska Kesteloo is the Founder of the Word of MICE established the company in 2017. She is a renowned public speaker & also the president of (Meeting Professionals International), Belgium chapter. With more than 15 years of experience in the MICE industry, she is erudite and passionate about B2B influencer marketing.

In this episode, we converse with Mariska about -

What is B2B influencer marketing?

How is B2B marketing different from B2C marketing

How can event professionals & companies in the events Industry can extract the maximum potential from a B2B influencer marketing campaigns

How to choose right influencers for your brand

How do we measure the ROI when it comes to influencer marketing campaigns

And a lot more! Hear till the end