"Who Needs Copywriters?" Claire Falcon: Why Bother If No One's Going To Read It?

A conference organised by A Thousand Monkeys & UK Speechwriters' Guild. Hosted by Bournemouth University Media School, Thursday 18th & Friday 19th April 2013.

Following a career as account director and strategist at some of London’s leading design agencies, Claire set up her own writing agency, Falcon Windsor, in 2004, to do what she enjoys most: help her clients communicate well through words.

Over the years she has written corporate reports and run projects for many FTSE and other companies including National Grid, BT Group, Balfour Beatty, and, most recently, Tate & Lyle, Unilever, Diageo and the BBC Trust.

Her breakout session will be titled, Why Bother If No One's Going To Read It?' - The truth behind annual reports - Why they really are worth the money you spend on them.