"Who Needs Copywriters?" Chris West: Who Likes Cunning Linguists?

European Speechwriters

English - June 03, 2013 15:54 - 37 minutes - 34.5 MB - ★★★★★ - 1 rating
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Previous Episode: "Who Needs Copywriters?" Ben Locker: How to Write your Way to Freedom

Next Episode: "Who Needs Copywriters?" David Levin: Writing for Social Media

A conference organised by A Thousand Monkeys & UK Speechwriters' Guild. Hosted by Bournemouth University Media School, Thursday 18th & Friday 19th April 2013.

Chris West’s award-winning copywriting career spans Saatchi’s to Mother, and he is one of the people claiming to have written the line “You never actually own a Patek Phillipe. You merely look after it for the next generation.” His company, Verbal Identity, creates language which creates value for his clients and uses Text Analytics for Marketing to discover unknown themes in consumer conversations. Chris also writes for the Sunday Times and wrote the Best Film at Barcelona Film Festival.