Dr Max Atkinson - On Death by Powerpoint

Former speechwriter for Lord Ashdown and author of the definitive work on preparing speeches, Lend Me Your Ears, Max Atkinson pioneered academic research into effective political speechwriting. He was formerly a Fellow of Wolfson College, Oxford and has held visiting professorships at the Henley Management College and other universities in Europe and the USA. He has estimated that poor PowerPoint presentations cost the UK £7.8 billion a year.