Don McPherson
The Beautiful Thinkers Project
English - November 16, 2023 00:00 - 26 minutes - 18.4 MBArts Business marketing branding business creativity beautiful thinking strategy design entrepreneur product development interviews Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Don McPherson invented eyewear for color blindness when he was working to develop eyewear for surgeons to use as protection during laser surgery. He would discover this when he lent his glasses to a friend who was color blind during a round of Ultimate Frisbee in Santa Cruz. In 2005 EnChroma was born. In this episode Don talks about the overlap of art + science, the importance of getting a multidisciplinary degree and overcoming pushback he got from the vision science community.