Episode 72: Hugo Amsellem - Co-Founder and GP of Intuition: Backing Founders Building For Millions Of People

In this episode, we catch up with Hugo Amsellem, Co-Founder and General Partner of Intuition. Intuition is a new €15M early-stage fund backing founders focused on Consumer & Culture across the US and Europe with one of the coolest Manifestos and approach to investing in the Venture Capital space. Hugo discusses his journey from helping artists become independent to empowering founders in the consumer space. He talks about his love for people and ideas and backing individuals who are trying to influence millions of people and change culture. Intuition aims to be a friend in the cap table for founders, providing support and understanding. They focus on consumer tech and the intersection of consumer and culture. The loneliness economy is a significant topic for Intuition, and they aim to create a supportive community for founders through events and gatherings. Gen Z is shaping the future of consumer culture, and Intuition is excited to work with them. Scaling consumer startups from 1 to 10 is challenging, but harnessing cultural movements and maintaining a consumer-first DNA can lead to success.

Takeaways

1.What's special about consumer founders is that they are trying to influence millions of people and change culture.
2.Intuition aims to preserve and celebrate that and be a friend in the cap table for founders, providing support and understanding.
3.Investors should create a supportive community for founders to combat loneliness in the startup journey.
4.Gen Z is by far the most entrepreneurial generation, and they are shaping the future of consumer culture.
5.Scaling consumer startups from 1 to 10 requires harnessing cultural movements and maintaining a consumer-first DNA.

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