Etsy Success podcast
89 episodes - English - Latest episode: over 1 year ago - ★★★★ - 329 ratingsThe Etsy Success podcast is your source for tips on improving your creative business and inspiration from the Etsy community.
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Episodes
Search Tips: How to Optimize For Holiday Shoppers
October 12, 2022 08:00 - 31 minutes - 28.6 MBYou’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums. Listings critiqued in this episode: Green tea bergamot handmade soap: etsy.me/3yeTQTL Floral e...
[Audio Article] How to Ship Smoothly This Holiday Season
October 05, 2022 08:00 - 10 minutes - 9.35 MBHaving a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices. Resources and recommendations mentioned in this Audio Article: Review your processing times: etsy.me/3CqO5ol Review your shipping profiles: etsy.me/3CqO5ol Purchase shippings labels on Etsy (Australia, Canada, UK, India, and US sellers)...
[Audio Article] Help Build Buyer Loyalty This Holiday Season
September 28, 2022 08:00 - 10 minutes - 9.95 MBIf buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more. Resources and recommendations mentioned in this Audio Article: Download the Etsy Seller app: etsy.com/sell-mobile How to Use Saved Replies in Messages: etsy.me/3BPX94O How to Add a Listing Video: etsy.me/3BPXoge ...
[Audio Article] Marketplace Insights: 2022 Holiday Trends
September 21, 2022 07:00 - 24 minutes - 22.4 MBNo matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data. Resources mentioned in this Audio Article: Etsy Insights Forums post with info on search traffic timing for holiday occasions: etsy.me/3x8WTMD 2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg ...
[Audio Article] Your September Shop Checklist and Holiday Calendar
September 14, 2022 09:00 - 6 minutes - 6.28 MBEach month, we highlight information on key shopping dates, upcoming seller events, and buyer trends. Listen to our guide for September to help prepare your shop for success. Resources and recommendations mentioned in this Audio Article: Etsy Updates: etsy.me/3BqNiDi Seller email list: etsy.me/3x90tqe 2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg 2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG Review your processing times: etsy.me/3x9fckO Shop E...
2022 Holiday Trends and Shop Trend Critiques
August 29, 2022 07:00 - 21 minutes - 20.1 MBFrom magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season. We’ll be doing things a little differently from our usual trend episodes this time around: Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz will chat about key holiday trends and which categories and items are most relevant for each one. Then, in our trend critiques segment, they’ll give shop owners tips on how to incorporate ...
Etsy U Instructors Share Their Top Holiday Tips
August 24, 2022 07:00 - 15 minutes - 14.4 MBThis week, we tapped some experienced sellers to get their advice on how to prep for the busy shopping season ahead. Etsy U instructors are seasoned shop owners who work with the community to help other sellers find success on the platform. These sellers have learned a lot over the years, so tune in to get insightful suggestions and time-saving ideas to help you have your best holiday season yet. To learn more about Etsy Up, go to the event page: etsy.me/3CuAJrO To learn about oth...
Shop Talk Special: Your Most Memorable Custom Orders, Part 2
July 27, 2022 18:41 - 16 minutes - 15.3 MBYou all have done it again: You sent in so many beautiful stories about your unforgettable custom orders that we couldn’t wait any longer to share them with the world. On this week’s installment, hear about extra-special memorial gifts, connections that inspired new products, and niche requests that made a meaningful impact on both the buyer and seller. If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can rec...
Shop Talk Special: Your Most Memorable Custom Orders
July 13, 2022 07:00 - 16 minutes - 15 MBHeads up: This episode may make you laugh, cry, or both! You sent in your recordings about custom orders that made an impression on you, and we’re so glad you did. From strange coincidences and joyful celebrations to touching gestures of love and remembrance, Etsy sellers share stories about the custom requests they’ll never forget. If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on y...
[Audio Article] Create Listings That Convert
June 29, 2022 08:47 - 11 minutes - 10.2 MBPicture this: A buyer clicks on your listing, then proceeds to favorite it or, even better, buy it. The dream scenario, right? This is what it means for a listing to convert. This week, learn how to help motivate shoppers to click on your listings and give them the info they need to make a purchase decision. Check out the Etsy Success product photography video: etsy.me/3A55YbD Read 4 Ways to Conquer Pricing Pitfalls: etsy.me/3QPcs4i Read our Ultimate Guide to Photography: etsy.me...
Etsy Search Tips: How to Optimize Your Listing Descriptions
June 22, 2022 07:00 - 20 minutes - 19.1 MBListing descriptions have always been crucial for communicating important info about your products, but now those descriptions can also help get your items in front of even more potential customers. This week, two Etsy experts discuss what’s changing about how Etsy search ranks your listings and share best practices for writing listing descriptions optimized for those changes. Then they walk through concrete examples for all kinds of shops, whether you sell handmade, vintage, or cra...
What to Know About Etsy’s Intellectual Property Reporting Program
May 25, 2022 07:00 - 11 minutes - 10.8 MBWe know intellectual property rights and laws aren’t the easiest to understand. That’s why we invited Jay Huber from our Trust and Safety team to get the scoop on the new Etsy Reporting Portal. Jay breaks down how to use the tool, then addresses some common questions we’ve heard from the seller community. Find out who’s eligible to use the portal, whether you need a copyright registration number to file a report, and how the team will approach future developments of the tool. Check...
[Audio Article] The Essentials of Online Advertising
May 04, 2022 07:00 - 8 minutes - 7.88 MBWhen done right, paid advertising can be a highly effective way to reach a new audience for your products—and help drum up more sales for your growing business. In this week’s audio article, learn the basics of online advertising to accelerate your marketing efforts. Check out the Seller Handbook article Create Listings That Convert that we mentioned in this episode: https://etsy.me/3MtFAv0 You can also read the Essentials of Online Advertising article on the Seller Handbook: http...
Etsy Shop Critiques: Spring and Summer Trends Edition!
April 20, 2022 07:00 - 28 minutes - 26 MBIn today’s episode we share what’s on the rise for spring and summer, but this time we’re doing something a little different: trend critiques! Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz offer ideas for exploring trends, tailored specifically to individual sellers’ shops. They highlight what the seller is already doing well, and discuss potential options for incorporating this year’s trends into their business. Shops critiqued in this episode:...
[Audio Article] How to Get 5-Star Reviews
March 30, 2022 09:00 - 9 minutes - 8.8 MBOur research shows that when potential customers see glowing reviews for an Etsy shop, it helps inspire confidence in their decision to purchase. Hear our top tips for leaving an impression that motivates buyers to select all five stars when they review an order, which can, in turn, encourage other shoppers to trust your business. For more info on earning a Star Seller badge, check out this Seller Handbook article: etsy.me/3iJdRJQ To download the Sell on Etsy app, click here: etsy...
Ideas for Growing Your Social Media Following
March 16, 2022 09:00 - 27 minutes - 24.7 MBThis week we’re talking all things social media, whether you’re just starting out or looking to take your skills to the next level. Etsy Social Media Manager Evan Watkins shares tips on choosing the platform that’s right for you, creating content to attract followers, as well as some dos and don'ts to help increase your chances of getting featured on Etsy’s social media pages. And in a special new segment, Evan will critique sellers’ social media accounts as examples of best practic...
[Audio Article] 7 Essential Types of Product Photos
February 16, 2022 08:00 - 5 minutes - 5.3 MBShoppers want a clear understanding of what they’re buying before they make a purchase. Do your product photos show them everything they need to know? Mix and match these seven photo types so customers know exactly what to expect from your items. To learn how to add listing variations, check out this Help article: etsy.me/listingvariations For photo styling tips, read our Seller Handbook article, “How to Style Product Photos”: etsy.me/styleproductphotos
Early 2022 Trends Insights with Two Etsy Experts
January 12, 2022 08:00 - 52 minutes - 48 MBAre checkerboard patterns still in? What’s the color of the year? What does “lagom'' mean and why should you care? Get the scoop on these questions and more in this conversation between Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz. Dayna brings the latest on which trends are on the rise for 2022, and Isabella shares actionable tips for using those trends to help attract buyers. For more on 2022 trends, check out our latest Marketplace Insights ...
Shop Talk Special: Your 2021 Wins, Part 2
December 22, 2021 08:00 - 16 minutes - 15.2 MBIt’s time for round two! You shared so many great reasons for celebration that we couldn’t keep them to ourselves. In this installment, hear about heartwarming custom orders, perseverance after hardship, impressive leaps of faith, and more. Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information. Items sold by Sellers, such as masks, aren't medical-grade. When selecting a mask, consult official guidance to make the right...
Shop Talk Special: Your 2021 Wins
December 08, 2021 08:00 - 11 minutes - 10.4 MBHear highlights from the year, as told by sellers! You sent us stories about the amazing things you accomplished in 2021, and we put them together in this special Shop Talk episode. Submit your own 2021 win by calling 917-947-9704 and leaving a message for us, or record a voice memo on your phone and email it to [email protected]. Remember to keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Tess of Sassafras Zines, and a recent wi...
Your Guide to Shipping This Holiday Season
November 01, 2021 07:00 - 34 minutes - 31.9 MBOur shipping experts have learned a lot over the past year, so this week we’re chatting with one of them to get the latest. This week, Etsy Vice President of Global Fulfillment Jake Hipps shares insights and advice on how to make the process as smooth as possible for you and your customers. Learn how to prepare for an influx of holiday orders, adjust processing and transit times for the busy season, and calculate your own holiday shipping deadlines. Plus we answer your questions abo...
[Audio Article] Build Buyer Loyalty This Holiday Season
October 25, 2021 07:00 - 9 minutes - 8.54 MBThis time of year can bring more buyers to your shop than ever. Learn how to make a lasting impression on new customers to keep them coming back after the holidays are over. What did you think of this audio article? Help us improve our future audio content by taking this short survey: https://etsy.me/audioarticlesurvey
[Audio Article] Holiday Marketing Tips for Etsy Sellers
October 11, 2021 07:00 - 4 minutes - 4.47 MBYou’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you. What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey
Insider’s Guide to Etsy Search: Conversion
September 01, 2021 07:00 - 27 minutes - 24.8 MBWelcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action. Articles referenced in this episode: 7 Essential Types of Product ...
Insider’s Guide to Etsy Search: Keywords
August 18, 2021 07:00 - 40 minutes - 37.4 MBThis week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll...
How to Use 2021 Holiday Trends in Your Shop
August 02, 2021 07:00 - 38 minutes - 35.2 MBIt’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for ...
Shop Talk Special: How You Overcame Challenges in Your Business
July 14, 2021 07:00 - 17 minutes - 16.1 MBEtsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them. To submit your own story about a challenge you overcame, check out this Forums post for instructions.
Pro Tips From Last Year’s Etsy Design Awards Winners
June 14, 2021 13:00 - 48 minutes - 44.4 MBDo you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th! Get expert advice from last year’s Grand Prize winner, Adrian Martinus, and vintage category winner, Fashion for Fables. Find out how they chose which product to enter and how they prepped their li...
[Audio Article] Keywords 101: Everything You Need to Know
June 07, 2021 07:00 - 13 minutes - 12.6 MBIn this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques. What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey
Etsy's Hottest Summer Trends
May 12, 2021 07:00 - 40 minutes - 36.8 MBWhat colors and patterns will be popular this season? Which styles from decades past will buyers search for? How can I bring these themes and motifs into my business? Learn the answers to these questions and many more from our trend expert, Dayna Isom Johnson. Hear Dayna chat about how the latest trends are showing up across categories, then answer listener questions! Get more insights about upcoming trends in our spring and summer Marketplace Insights report.
Buyer Insights: How Customers Are Shopping in 2021
April 28, 2021 07:00 - 24 minutes - 22.8 MBMany people have changed their approach to online shopping over the past year, and Etsy buyers are no exception. That’s why we’re talking to an expert from our research team about what shoppers are doing differently now and what to expect in the coming months. Armed with comprehensive survey results and responses from in-depth focus groups, Michelle Nielsen shares key data points to help you make informed decisions about your business strategy moving forward. Plus, she answers quest...
How to Bring Buyers Back With Herma May
April 07, 2021 07:00 - 25 minutes - 23.3 MBYou already impressed a new customer with your product, but how do you make sure that good impression lasts past the first sale? Sharon of soy candle shop Herma May joins us on today’s episode to share her top tips for earning loyal buyers. From packaging with a “wow” factor to going above and beyond for customers, find out how Sharon builds meaningful relationships that keep shoppers coming back for more.
Your Questions on 2021 Trends, Answered
February 10, 2021 08:00 - 33 minutes - 30.5 MBOur trend expert responds to seller questions about what’s on the rise this year. With exclusive insights on everything from checkerboard print to Zoom-leisure looks, Dayna Isom Johnson shares data on the themes and motifs that have just begun to emerge. Plus find out which trends from last year are still going strong in 2021. For more on 2021 trends, read our latest Marketplace Insights report.
Shop Talk Special!
January 13, 2021 08:00 - 13 minutes - 12.6 MBIn the Shop Talk segment of our show, we ask Etsy sellers to answer a question and then we play a selection of those answers for all of you. Whenever we ask for the story behind your shop name, we always get far more answers than we can feature. Today we’re sharing a special roundup of stories that we didn’t have space for in last years’ episodes.
Meet the Maker: Vacilando Quilting
December 02, 2020 08:00 - 27 minutes - 25.1 MBIn our second installment of Meet the Maker, we called up Laura Preston of textile shop Vacilando Quilting in San Marcos, Texas. The quiltress tells the story behind the business she launched while roaming the US in a travel trailer. Find out how the former oil painter turned a spontaneous road trip into a six-year adventure, changing the course of her life in the process.
Meet the Maker: Lingua Nigra
November 02, 2020 15:48 - 30 minutes - 28 MBThis week, we’re bringing you a special episode of the podcast that might just have you adding new items to your cart. We chat with jewelry maker Alicia Goodwin of Etsy shop Lingua Nigra about how she built a business inspired by her childhood dreams. Find out what makes her creation process so unique, which celebrities are wearing Lingua Nigra pieces, and why customers keep coming back to Alicia for their special-occasion needs. Check out Alicia’s Featured Shop story on the Etsy J...
New! The Latest Update on Holiday 2020 Trends
October 21, 2020 07:00 - 25 minutes - 23.3 MBFrom interesting insects to outdoor celebrations, find out which trends have been popping up this season. Our trend expert shares updates on how shoppers are gifting differently in 2020, plus find out what’s on the rise for New Year’s.
Introducing the Black-Owned Etsy Shops Team with Fresh Seed Glow
September 15, 2020 07:00 - 25 minutes - 23.6 MBEtsy seller Latoya Johnston of the Etsy shop Fresh Seed Glow shares her experience as a co-captain of the new Black-Owned Etsy Shops Team. Since launching the group with fellow shop owner Alicia Goodwin, Latoya has gained meaningful connections with other members and insightful tips that directly impacted her shop. Find out how the Team provides a safe space for mutual support among sellers, and how the group has helped Latoya grow, both as a business owner and community leader. Sh...
An Early Look at Holiday 2020 Trends
August 11, 2020 07:00 - 22 minutes - 21 MBEtsy’s trend expert Dayna Isom Johnson talks about top holiday trends, from sunny citrus to DIY decor. Find out which motifs are on the rise, what gifts will be at the top of shoppers’ lists, and how people will look to Etsy to celebrate Halloween, Thanksgiving, and beyond. Read our holiday 2020 shopping trends report for more trend insights and tips at etsy.me/sellertrends.
An Inside Look at Etsy Ads
July 07, 2020 07:00 - 40 minutes - 37.3 MBGet tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level. Learn more about advertising in our Ultimate Guide to Advertising and set up an Etsy Ads cam...
How These Sellers Won Their Etsy Design Awards
June 17, 2020 14:01 - 46 minutes - 42.4 MBGet top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng, whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, trend expert and Etsy Design Award judge Dayna Isom Johnson shares what she (and the rest o...
Trends for At-Home Summer Activities and Celebrations with Dayna Isom Johnson
May 19, 2020 07:00 - 24 minutes - 22.8 MBFrom backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life. To learn more about trends on the rise right now, check out our Seller Handbook article Marketplace Insights: Emerging Etsy Buyer Behaviors and Trends.
Small Items, Big Impact: How This Maker Runs a Sustainable Jewelry Shop
April 22, 2020 07:00 - 35 minutes - 32.4 MBTo celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon. Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscious Etsy sellers. Devi shares how she carved out a routine that helps her balance work an...
A Look Ahead: 2020 Trends with Dayna Isom Johnson
February 11, 2020 08:00 - 34 minutes - 31.9 MBOur trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums. Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find out more about what to expect this year. Watch Dayna and Isabella’s trend video about ‘8...
Optimizing Your Social Channels to Reach Holiday Buyers
October 23, 2019 13:30 - 21 minutes - 20 MBSocial Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels. Read our Ultimate Guide to Social Media Marketing on the Seller Handbook ...
Buyer Insights: Inside the Mind of a Holiday Shopper
October 07, 2019 07:00 - 29 minutes - 27 MBHow important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season. Check out How to Get 5-Star Revie...
How to Help Buyers Find Your Items With Attributes
September 17, 2019 16:44 - 25 minutes - 23 MBAttributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created. Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search. ...
Etsy’s Trend Expert Shares Styles to Watch for Holiday 2019
August 16, 2019 07:00 - 41 minutes - 38.4 MBHear Dayna Isom Johnson in conversation with education specialist and Etsy shop owner Isabella Diaz about what holiday shoppers will be looking for this season. Learn about rising trends like woodland wonder and starry nights from Dayna, then get tips from Isabella about how to bring these trends to life in your business. Find out more about holiday 2019 trends in our latest Marketplace Insights report.
Studio Visit: Developing Products For Your Target Market With Automic Gold
July 23, 2019 09:30 - 37 minutes - 34.1 MBOur team paid a visit to the workspace of Etsy shop Automic Gold to get a behind-the-scenes look at their fine jewelry brand. Co-founders Al and Kiera discuss their mission to make jewelry that’s accessible and inclusive for people of all genders and sizes, and how they develop products for their diverse buyers. Plus, listen in on their making process and hear from two employees about what it’s like to be part of the Automic Gold family. Meet the Automic Gold team and get a glimpse...
How Two Etsy Sellers Honed Their Shipping Strategies
July 15, 2019 07:00 - 45 minutes - 41.9 MBExperienced shop owners share insights on how to find a shipping strategy that works for your business and keeps customers coming back. Hear from leather bags and accessories seller Meital Lev about how great customer service and top-notch packaging ties into her approach to international shipping. Then get advice from the founder of eco-conscious furniture brand Year of None about shipping large, heavy items and packaging them sustainably. Get more tips in our Ultimate Guide to Sh...