When Lite isn’t Lite: Ethical Issues with Misleading Claims
EthicalVoices
English - November 16, 2020 12:30 - 24 minutes - 13.3 MB - ★★★★★ - 4 ratingsMarketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: When and where do you draw the ethical line?
Joining me on this week's episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.
Ron discusses a number of important topics, including:
1) What to do when asked to make absurd and misleading claims
2) Why PR professions need the industry to have their back
3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees