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What to do when you are asked to make inflated claims
EthicalVoices
English - August 31, 2020 11:30 - 17 minutes - 8.72 MB - ★★★★★ - 4 ratingsMarketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unexpected ethics lessons from Tonya Harding
Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including:
1) What to do when you are asked to make inflated claims
2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in
3) How to combat misinformation