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What To Do When a Competitor Intentionally Causes Panic – Rick Batyko

EthicalVoices

English - February 14, 2022 12:00 - 16 minutes - 9.57 MB - ★★★★★ - 4 ratings
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Previous Episode: The Need for Accountability – Laura Tomasetti

Next Episode: What Ethics Lessons Can We Learn from Ted Lasso? EthicalVoices Interview with Dan Farkas

Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:

1) What to do when your competitor intentionally causes panic

2) How to effectively fight disinformation

3) What the PR industry needs to do next