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Ethics, Communications and Technology - Avoiding Techlash
EthicalVoices
English - September 09, 2019 11:30 - 32 minutes - 21.9 MB - ★★★★★ - 4 ratingsMarketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How PR Pros Can Act Ethically When Managers and Competitors Overpromise
Next Episode: Building an Ethical Agency Culture
Brandi Boatner, the Social and Influencer Communications Lead global markets for IBM addresses a number of communications ethics issues including:
How can public relations professionals prepare for techlash? What questions should PR pros ask to help avoid unconscious bias in campaigns and AI? How can social pros best run an ethical influencer campaign? Generational challenges with fake news