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Ethics and PR Measurement
EthicalVoices
English - August 05, 2019 11:30 - 32 minutes - 20.3 MB - ★★★★★ - 4 ratingsMarketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Ethics of Time Sheets at PR Agencies
Next Episode: PR Ethics and Artificial Intelligence
Katie Paine, the CEO of Paine Publishing and the Queen of Metrics, discusses a number of ethical issues around public relations measurement and analytics, including:
How to respond to pressure to fudge numbers How public relations success is creating new challenges Ethical issues with Automated AI measurement Questions every PR pro should ask measurement vendors