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Data Ethics Advice for Public Relations Professionals
EthicalVoices
English - January 25, 2021 12:30 - 21 minutes - 12.9 MB - ★★★★★ - 4 ratingsMarketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Stop Putting Profit Over Ethics
Next Episode: Ethical Issues of Promoting Vaporware
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection