#048: Steven 'Captain Hoff' Hoffman - Build a Successful Startup & Get Funding to Build Your Dream Business

We start the conversation with one of the buzzwords we’ve constantly been seeing all over the online space in recent weeks; Metaverse. Stave’s grasp on the technologies that enable the concept of Metaverse is fascinating. Steve shares his take on how the next phase of virtual reality is going to look like and opportunities that may emerge from it for businesses as well as individuals. 

Steve’s career journey is a combination of multiple fields. We talk about where he started, the experiences he gathered in his time in Hollywood, and how he managed to take a leap of faith to start his first business venture. We dive deep into how his business ventures evolved over time, instances where he had to pivot and take actions to find the right market, and some lessons he learned throughout his journey of entrepreneurship. Steve also talks about how he became an author and the process of writing a book and working with publishers.

Innovative ideas are a key component of a successful business venture. However, it takes a lot more than just an idea to build a successful business. Over the years, Steve has worked with many startups and has seen how and why most startups fail. We dive deep into what it takes to build a successful startup, how to create the right value proposition, how to get funding and work with investors, and how to build your dream business by avoiding the common mistakes that make most startups failures.

[04:10] The Metaverse – Steve shares his take on the evolution of virtual worlds and how virtual reality evolved into the point where we’re talking about Metaverse and what may come next.

[12:13] Being Prepared for the Metaverse – What Metaverse means for the future of tech companies, entrepreneurs, and individuals and how they could be prepared to get ahead of the game if and when the concept of Metaverse becomes mainstream.

[14:50] Steven’s Journey – We talk about Steven’s career journey through multiple fields, and how he got into the technology sector, and the amazing work he does with startups and entrepreneurs.

[21:40] Jumping off the Cliff – Leaving a great job in pursuit of one’s own venture is a decision that takes lots of courage. Steve shares with us what inspired him to take that leap of faith.

[30:00] Pivoting as a Business – Steve shares a story of how he had to pivot and take quick actions to find the right business for the multi-user game engine they had built.

[36:10] Advice for Startups – Steve shares his wisdom on how startups may pivot and keep their spirit and morale up and tactics for vetting business ideas.

[43:14] Becoming an Author – As an author of multiple books, Steven has a lot of experience in writing. He shares with us his unique approach to writing and the process of publishing.

[53:20] Building a Startup – We explore the process of developing a successful startup from the initial idea to getting investors interested in the business. Steve also talks about some common mistakes entrepreneurs make when developing a startup and how to avoid them.

[59:50] Working with Investors – How to identify the right investors for your startup and some red flags you should be considering when raising funds.

Connect with Captain Hoff

Website: www.foundersspace.com
LinkedIn: linkedin.com/in/foundersspace
Instagram: instagram.com/foundersspace
Twitter: twitter.com/FoundersSpace

Steven Hoffman’s Books:

Make Elephants Fly: The Process of Radical Innovation:
goodreads.com/en/book/show/34523667

Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top:
goodreads.com/en/book/show/54287803-surviving-a-startup

The Five Forces That Change Everything:
goodreads.com/book/show/58742013-the-five-forces-that-change-everything

Quotes:

“Something I tell entrepreneurs is, you can have big dreams. But look at your pocketbook. You’ve got to make this work. And don’t expect anybody to give you money.”

“Tone of voice is really important. When you ask for what you want to ask for, you have to make sure to do it in as friendly and non-pushy a way as possible. If you’re going to ask for a lot, make sure to do it in a nice way because people are people. Emotions matter.”

“Most startups fail. Not because they try too many ideas, but because they stick with the same idea too long.”

“If you have to educate a person why they need your product, forget it.”