011: Grandma's Favorite Snack Gets a Tasty Makeover with Ashley Albert

Essential Ingredients Podcast

English - March 28, 2023 13:00 - 33 minutes - 27.5 MB - ★★★★★ - 127 ratings
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Previous Episode: 010: Harnessing The Power Of Local Seafood Through Sustainable Fishing with Shareen Davis

Next Episode: 012: Revolutionizing the Food System Helps Build an Inclusive World with Rick Vanzura

"When you come up with something, you have to commit to manifesting that thing." —Ashley Albert

Matzo crackers are a classic snack, but many people struggle to find a good version that doesn't taste like cardboard. Matzo Project co-founders Ashley Albert and Kevin Rodriguez have solved this problem with their revolutionary matzo cracker.

Matzo Project is designed to appeal to consumers who want to enjoy familiar flavors without compromising their health. With its extra snappy texture, sturdy construction, and flavorful ingredients, this cracker is sure a favorite among snack lovers. Matzo crackers are made from natural ingredients and are also vegan, nut-free, and dairy-free. Plus, it's kosher (but not certified for Passover) — reviewed and approved by the Rabbis of the Orthodox Union.

Matzo crackers are also versatile. Their different recipes make it a perfect ingredient for just about anything you crave— from a bowl of soup to your favorite toast.

In this episode, Justine and Ashley discuss how to start an artisanal food brand. They also share advice on key areas such as knowing which avenue suits your business model best, working with a co-founder, the importance of commiting to your ideas, and facing the dilemmas of going big in your ventures.

They wrap up the show with their Lucky Subscribers Giveaway. Tune in to find out more details on how to participate and win!

Meet Ashley:

Ashley Albert, the creative power-house behind some of the most iconic ideas of the last decade shows no signs of slowing down. Living in Brooklyn in close vicinity to The Royal Palms Shuffleboard Club, one of her pet projects, Ashley is the driving force behind The Matzo Project and the kids’ band The Jimmies. But aside from her ideas, Ashley’s home- from plants to photos; quirky objects and unique furniture- paints a vivid image of Ashley’s life and personality.

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