“If we are going to fuel people with the types of foods that they should be eating, someone needs to shake things up.” - Kathryn Bernell

 

Episode Description:

reBLEND is primarily known for its tagline: "A Whole Lot of Impact in a Small Little Pop!" reBLEND produces healthy smoothie shot pops made from whole fruits, vegetables, and superfoods. It comes in a variety of flavors, kids and adults alike will surely love at any time of day!  

 

reBLEND’s CEO & Founder, Kathryn Bernell, learned about the staggering statistics of the food waste epidemic during her time at university.  With her passion ignited, Kathryn slowly began to create a meaningful way to seamlessly get fruits and veggies into people's diets. Currently, reBLEND is working with farmers and manufacturers to source imperfect produce and turn it into better-for-you food products. With this innovation, reBLEND strives to bridge the gap between food waste management and healthy food choices. 

 

In this episode, Justine and Kathryn show you a different way of thinking about convenience without compromise. They also talk about the vast opportunities available by revolutionizing food waste and ways we can fuel people with healthier food choices. There will be challenges along this path- and many will show a lack of interest. It takes patience and effort to transform into a new food system. Tune in as Kathryn shares how she was able to push through despite all the disappointments she faced. 

 

Connect with Kathryn:

Kathryn Bernell is the CEO and founder of reBLEND, a line of frozen smoothie pops packed with fruits, veggies, and superfoods, with a bold mission to radically tackle food waste. Kathryn previously spent 14 years in the food industry and took this experience to create these high impact smoothie shortcuts. reBLEND is built on a sourcing platform to reHARVEST + rePURPOSE fruits and vegetables that are not to cosmetic standards and would otherwise go to waste.

 

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Episode Highlights:

01:07 How ReBlend Started

08:05 Overcoming Challenges In Scaling Production

11:27 Know Your Why And Face Rejections with Grace

13:53 Building Supply Chain While Delivering Convenience

17:24 Never Give Up! 

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