Fortnite Partners with Jordan Brand in Game

On today's Esports Minute, Mitch takes us through Fortnite partnering with Jordan to bring the signature shoe to the virtual world. While this won't have an impact on Fortnite esports, it is notable because it shows an increased willingness for Nike to engage with gaming and esports opportunities.
While many big companies have invested in esports, the major athletic providers are only dipping their toes in, although Nike did also sign a massive deal with the League of Legends Pro League in China. Expect to see more crossover from companies like Nike, Adidas, Reebok and Under Armour in the future.
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On today's Esports Minute, Mitch takes us through Fortnite partnering with Jordan to bring the signature shoe to the virtual world. While this won't have an impact on Fortnite esports, it is notable because it shows an increased willingness for Nike to engage with gaming and esports opportunities.

While many big companies have invested in esports, the major athletic providers are only dipping their toes in, although Nike did also sign a massive deal with the League of Legends Pro League in China. Expect to see more crossover from companies like Nike, Adidas, Reebok and Under Armour in the future.

If you enjoyed the podcast, please rate and subscribe!

New episodes Monday through Friday.

For more in-depth news check out our bi-weekly podcast The Esports Network Podcast.

Follow Mitch on Twitter @Mitch_Reames

Follow Esportz Network on Twitter, Instagram, and Facebook @EsportzNetwork

Or visit our website esportznetwork.com for updates on what's to come!