The Hospitality Industry Post Pandemic With Heather Larson

The Convention and Visitors Bureau (CVB), also known as Destination Marketing Organizations, usually paid by a State Grant, is a free service for visitors coming to a city. CVBs job is to assist visitors whether they are on a leisure, conventions, or business travel. 

Heather Larson is Director of Sales at Meet Chicago Northwest, one of the CVBs acting in that city. She is an accomplished hospitality professional with several years of sales management experience. Meet Chicago Northwest represents over 60 hotels, including the Renaissance Schaumburg Convention Center Hotel, Medieval Times, Gameworks, and fantastic restaurants. 

In this episode, we had a fantastic conversation about the extensive job of CVBs and how the Request for Proposal (RFP) process works. Heather explained how the hospitality industry works, how hotels are dealing with COVID, and what we can expect in the following months about practices that hotels adopted and will definitely stay even after the pandemic is over. We talked about the Restore Illinois plan and why they decided to join the Esports Trade Association. 

You can connect with Heather on LinkedIn: https://www.linkedin.com/in/heather-larson-cmp-a644801a/

or

visit the Meet Chicago Northwest website: https://chicagonorthwest.co

The Esports Connected Podcast was created by the Esports Trade Association. To find out more, visit: https://esportsta.org/

This podcast is also part of the Esports Futuri Podcast Network. To find out more about this podcast, and all of our other shows, visit: EsportsFPN.com