Small Town Rules for Business That Will Help All of Us
Escape from Cubicle Nation Podcast
English - April 26, 2012 17:32 - 27 minutes - 4.79 MB - ★★★★★ - 8 ratingsCareers Business entrepreneurship start business leave corporate job entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Becky McCray and Barry Moltz have just released their new book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy. It is a fascinating resource with genuinely new insights for everyone in business.
In my 20-minute interview with Becky McCray, we discuss:
Common misconceptions people have about small, local businesses
What large corporations can learn about branding from small business
The formula for instant social media success :) (I am only sort of kidding - the way that Becky explained it made so much sense!)
I am extremely passionate about this topic, and will engage more of my own local business community in the coming year to learn how to make my own business more effective and more enduring. When we connect all size businesses, we ALL win.
You can find the book at all fine retailers, and at http://www.smalltownrules.com
Becky is @beckymccray on Twitter and is at http://www.beckymccray.com
Barry is @barrymoltz on Twitter and is at http://barrymoltz.com