Find Part 1 of this interview here.

I get a lot of questions about blogging from people who are considering
starting a business and are new to the social media world. 

So does my friend Nathan Bowers, who is a web developer by trade, and also an artist/musician and all-around renaissance guy. 

Nathan
and I connected on Twitter recently and started a whole series of
offline conversations which resulted in this 2-part podcast interview. 
We wanted to reduce anxiety for new bloggers, and also draw the
connection between the importance of good technology crossed with good
content.  As we both noted, there are plenty of popular blogs with
crappy designs, mine included.

Part 2 of this interview covers:
Search Engine Optimization (SEO)Creating compelling content

Interview notes:

Wordpress All-in-one SEO plugin
Art and Fear Anecdote from the book Art and Fear