I interviewed 162 women during one year of COVID by Erin Keam artwork

Melina Palmer from The Brainy Business on What Your Customer Wants and Why They Can't Tell you, podcasting, color and coffee cups.

I interviewed 162 women during one year of COVID by Erin Keam

English - December 07, 2021 15:29 - 34 minutes - 31.8 MB
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Previous Episode: Susana Cardona from The Mamish Community for badass multicultural mothers on the power of women and the importance of a tailor.
Next Episode: Rebekah Bastian from OwnTrail on her book Blazing Your Own Trail, creating communities, AuthenTech, aerial acrobatics and sexy giraffes.

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.



Find Melina here:

WEBSITE

https://www.thebrainybusiness.com



PODCAST AND INC.COM COLUMN

https://itunes.apple.com/us/podcast/brainy-business/id1404578385?mt=2

https://www.inc.com/author/melina-palmer



SOCIAL MEDIA

Facebook https://www.facebook.com/thebrainybiz/

Instagram https://www.instagram.com/thebrainybiz/

YouTube https://www.youtube.com/c/thebrainybusiness

Twitter https://twitter.com/thebrainybiz

LinkedIn (Melina) https://www.linkedin.com/in/melina-palmer-36ab8712/

LinkedIn (The Brainy Business) https://www.linkedin.com/company/the-brainy-business/



#whatyourcustomerwants (for the book)



We can also create a freebie for your audience where they get the first chapter of my book for free. I proactively created a URL of www.thebrainybusiness.com/closets in case you want to use it. If you want a different extension let me know, and we are under no obligation to use it!



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