Tik Tok, influencers on the clock

Alex is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces. Danny, Mary Ann, and Jonathan Metrick, Chief Growth Officer at Portage Ventures, dove into growth marketing. You can listen to the full episode on the Equity Podcast feed.

This conversation was spurred by the TechCrunch Experts project, where we're looking for the best growth marketers for startups. Metrick had been recommended to us in July (you can read his featured recommendation in our growth roundup) and we were eager to have the opportunity to learn from his experience.

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In this conversation, we cover:

Influencers take on the marketing worldChallenges marketers face with iOS 14How Metrick sees trends develop geographicallyNew capabilities with attribute in the past yearWhat holiday advertising might look like in 2021

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.