The Video 4x Effect for Scaling a Business with Brandon Lucero

You’ve already heard “video is king.” But if you’re like me, your next thought is “but why?” Why video? Why now? Why have a plan for video?

As my incredible guest today puts it, video is the best way to get the right message to the right people at the right time.

I am so excited to bring you Brandon Lucero, the video king with Video 4x Effect methodology for using video to scale your business. I’ve been working with Brandon in my business and it’s been transformational! He’s helped me dial in my messaging and communicate effectively my methodologies to help you train your brain to grow your business. Today we are diving into the mind of messaging.

So if you’re ready to dial in your messaging and get your message out there in a more impactful way, listen up! Brandon breaks down his Millionaire Messaging framework to help you stand out because you stand for something.

The biggest take-aways from today’s episode are:

 

“I’m a big believer in getting the right message to the right person at the right time.”

 

Video allows us to do that - get our messaging to the right people at the right time. Video adds value, builds an audience, and can be leveraged to get it to the right person at the right time with ads. Video is also the only medium that allows us to hit all the senses. Overall, there are so many powerful reasons why video is powerful for business and communication. [3:43]

 

“Keep everything pointing to one North star and move people to the fifth level of market sophistication.”

 

Brandon very generously breaks down The Millionaire Dollar Messaging framework, which is the second pillar of his Video 4X Effect methodology. Basically, he helps you establish your proprietary methodology and then all your content falls under that methodology. You’ll want to tune in to take notes as Brandon shares the 3 types of content and gives fantastic examples of each type of content and the power of each for promoting your methodology. [12:00]

 

“The conversation when someone gets to 7-figures is much different than someone at 6-figures.”

 

Here’s where we really get into the mind of messaging. Thoughts and conversations shift from “I can’t do this. I’m so lost” to “how am I going to make this work.” The 7-figure mindset is always looking for a solution and they do not over-complicate things. Brandon share three ways to start approaching video with a 7-figure mindset. [28.53]

I know this is an episode you’re going to want to listen to twice and take notes on! Take a stand with what you believe in and then properly communicate that through video.

If you want the Million Dollar Messaging framework handed to you, get your messaging done, AND have input from Brandon, then you’ve got to attend his Sold With Video live event coming up! Isn’t it time that you get your right message to the right people at the right time?! (Of course it is!)

Which Entrepreneur Money Mindset do you Actually Have?

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Money Mindset Archetype today!

How can YOU improve your relationship with money? Do you have a love / hate relationship with money? Are you stuck in scarcity or on the fast track to 7-Figure Success?

Discover your Money Mindset archetype and start thinking like a 7-figure entrepreneur so you can grow your business to 6 figures and beyond!

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Also, save the date: October 3rd! The Millionaire Entrepreneur Money Mindset Virtual Live Event is coming and you won’t want to miss it! Register today!