207 How to Scale Without Hustle: Other Business Model Options
Business Strategy for CPA's
English - September 14, 2022 08:00 - 46 minutes - 68 MB - ★★★★★ - 22 ratingsEntrepreneurship Business Marketing bookkeeper cfo cpas cpa accountant accounting contoller entrepreneur smallbusiness vcfo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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What I have for you today is the audio from a webinar I recently hosted on Crowdcast, in which I shared 4 other business model options for CPAs that don’t require hustle or a battle with technology and automation in order to scale.
What I notice in the accounting space is an absence of how to grow your revenue without hustling. The going model is the hustle model, and there aren't many examples, models, ideas or inspiration about how to do it a much more mellow way so that you can enjoy the fruits of your labor and hang out with your kids, hang out with your family, take care of aging parents, and so on.
If you want to have a really nice business, a really nice income, save for retirement, save for kiddos’ college, and work 20 - 30 hours a week. In CPA terms, sometimes you guys call that a thousand or 1,500 hours a year, then this is the place for you.
So that's what I want to offer you today. I want to give you models, ideas, other ways of looking at your business.
Highlights:
— “Transformation and experience are far and away more valuable than services and deliverables.”
— “There's easier money to be had if you focus on the transformation and the experience first.”
— “Narrowing who your ideal buyer is makes it easier to become an authority. There's easier money to be had when you deepen your authority.”
— “Most accountants and CPAs are not building an audience, which makes it harder to grow and add ever-improving clients.”
— “What got you here is the very thing that will prevent you from getting there.”
Episode mentions:
179 Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall
https://businessstrategyforcpas.com/179
203 Killer Niche: Farm + Ag CPA with Catherine Ozmenthttps://businessstrategyforcpas.com/203
113 Out of Compliance and into Tax-savvy Stock Option Consulting, with Minnie Lau, CPAhttps://businessstrategyforcpas.com/113
167 Specializing in Stock-Option Tax Strategy and Consulting, with Minnie Lauhttps://businessstrategyforcpas.com/167
204 130% Revenue Increase While Working Less with Paige Gotthttps://businessstrategyforcpas.com/204
Book mention:
What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith
https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304