Michael Fishman: Consumer Health Entrepreneurial Marketing

In this episode, Dave interviews Michael Fishman, a marketing and position advisor focused on consumer health information and products. Over the years, Mike has helped many businesses grow with over-the-counter devices and has deeply researched all methods of restorative healthcare. Listen as Dave and Michael talk about the businesses Michael has invested in and how he decided to turn his own health around.

Time Stamped Show Notes:

00:35 – Introducing Michael 03:00 – How Michael became interested in health 03:45 – He started in marketing 05:35 – “The subject of health seemed to be a calling for me.” 06:10 – He started at an agency with little education 06:50 – He found he wanted to work with a company that helps people 08:30 – Bulletproof coffee 09:26 – How Michael was introduced to Dave Asprey, the company’s founder 11:15 – Investors want to work with founders who can “circumnavigate.” 12:08 – “Fat is really quite good for you.” 13:15 – How often Michael drinks Bulletproof coffee 14:50 – Benefits of eliminating sugar and adding fat 15:45 – Thrive Market 17:00 – “A purpose-driven company” 17:35 – Breathometer 18:45 – Pavlok 19:45 – The Invisible Fence Company 21:30 – Word culture/word association 23:10 – Michael’s expertise with words and copy 23:40 – Google ad words and keywords 24:10 – Using the public’s terminology 25:45 – “appeal to the heart” 26:40 – Tim Ferriss’s podcast and his interview with Gorbachev 27:05 – Focusing on interview questions “for the heart, not the head” 30:25 – “Passion Projects” and “Think Tank Sessions” 30:30 – “A way to express a passion for bringing people together.” 31:00 – Consumer Health Summit in Scottsdale, AZ 32:45 – Reach Michael Fishman on Twitter and Facebook for more info 33:30 – com 33:35 – More about “Think Tank Sessions” 34:00 – Looking at “the timeline of business building” 35:10 – “Homeruns become even bigger homeruns.” 35:45 – The sessions are designed for any business at any stage 37:55 – The personal decision to cut out sugar and gluten 38:45 – When Michael cut out sugar, gluten and alcohol 39:50 – His greatest challenge is sugar 40:20 – The choice gave him integrity 41:05 – “The key was to raise my game.” 42:18 – Dave’s experience with cutting out meat and sugar 44:00 – The brain’s addiction to sugar 45:00 – Dave closes the interview 45:50 – Send Michael Fishman a direct message on Facebook

 

3 Key Points:

Find a way to make your passion your business. Continue to think of ways that your company can grow. Keep your body healthy.

 

Resources Mentioned:

Entrepreneur's Organization – The EO Network com – Get advice from a speaker and an entrepreneur

 

Credits:

Show Notes provided by Mallard Creatives