Summary:

In this episode, Dave invites Connor Blakley, a 16 year-old entrepreneur and branding genius who’s helping big brands like Toyota and 7-UP, better understand Generation Z. Listen as he talks about finding what it means to be a teenage business success, straddling the social fence, and why Generation Z has a much, much more highly developed attention span than people think.

Time Stamped Show Notes:

00:28 – Dave introduces Connor Blakley 02:12 – Having friends while being a 16 year-old success 03:00 – The point of every relationship is finding a connection point 04:13 – ConnorBlakley.com 04:50 – Connor helps organizations understand Generation Z better 05:32 – Every big brand has data on what Gen Z wants…every big brand has strategy 06:05 – The problem is, the data gets misinterpreted during the execution of strategy 07:24 – Gen Z—to the surprise of many—actually has a very high quality attention span 08:14 – Gen Z spends 6 to 8 seconds to decide what is of value…once that decision is made, they will devote more time 10:09 – It’s not a reduction in attention span, it’s an improvement of filters 11:00 – Is advertising dead?—according to Connor it is! 12:45 – Connor is a member of Joe Polish’s $25k Group 16:45 – Don’t push your children, create an environment conducive to new experiences 18:20 – Connor is a long time entrepreneur, he used to dig up rocks and try to sell them to neighbors 20:30 – Cameron Herold’s Ted Talk RE raising entrepreneur 21:10 – Cameron’s talk to parents versus Connor’s 23:05 – Connor can be paid anywhere from $11K to $0 to speak 23:38 -- $1M by the age of 20—that’s Connor’s goal 24:05 – His plan revolves around riding his current train of momentum—“if it ain’t broke, don’t fix it.” 26:26 – The correlation between physical activity and treating ADD 27:50 – Pressure and Hate—learn to love the pressure, learn to love the hate 31:09 – Connor will definitely take a gap year between High School and college

3 Key Points:

Data is only valuable if it’s not misinterpreted. Don’t completely sacrifice happiness in the pursuit of a goal. Age is a stupid number—don’t let it be an obstacle.

Resources Mentioned:

Entrepreneur's Organization – The EO Network Next Gen Conference – An annual conference for Gen Z and Millennials Cameron Herold – Friend and mentor to Connor Connor Blakley – Today’s guest

Credits:

Show Notes provided by Mallard Creatives