Episode 24

The EntreProgrammers Episode 24 Rewrite Sales Page

Josh gets into some serious writing techniques in
another coaching call with John McIntyre. He is assigned the rewriting of his
sales page.

Josh recalls “struggling” with putting together a “decent
sales page for my book.” He explains in-depth how his writing comes together
with information from his surveys.

So, let’s have a listen to John McIntyre, shall we? He
talks about “drop dead copy in email marketing.” Josh is editor for
SitePoint.com and considers McIntyre’s podcast to be his favorite: http://www.stitcher.com/podcast/drop-dead-copy/email-marketing-podcast

Because information for his book was derived from mostly
his blog posts, Josh said that initially he was having trouble establishing “what
need I’m trying to meet with it.”

He points out appreciation for having the survey data
to better his writing approach for his sales page. “…showed me what people are
looking for,” he said.

Josh was a little “bummed” when first receiving his
survey information, but things quickly turned around for this writer. He read
the information 3 times.

“And then the third time through, it was really weird, like,
phrases started to pop-out to me,” he said. Once again, writing solutions are
provided by The EntreProgrammers who share it all with you.

What’s this? Josh has been having so much success in
his email marketing strategies that he actually gets a “warning” for Mail
Chimps management. He gives all the details in this episode.

Derick, experimenting with live podcast-style
broadcasting, gives his comments from a hipster coffee house playing live jazz
in the background. John recommends that Derick should talk in a 5-10 jazz beat
to make complete all analysis in his hipster-style presentation – as in coffee
with the beatnik culture?...well, maybe.

John remains in California, soon headed for 2 months in
“the islands” with his family.

Never fear that different locations across the globe
will ever alter the regular broadcasts of The EntreProgrammers Podcast. John
will be broadcasting from Hawaii, Josh Pennsylvania, and Derick Texas.

Place your podcast in Signalleaf.com.