Episode 56 – Duygu Phillips – Cryptocurrency legitimation through rhetorical strategies: an institutional entrepreneurship approach
Entrepreneurship & Regional Development
English - December 06, 2022 14:45 - 13.3 MBEntrepreneurship Business Science Social Sciences Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How can cryptocurrency gain legitimacy in the eyes of users? Drawing upon the theories of institutional uncertainty and legitimacy, we propose a process model in which legitimacy for cryptocurrencies acquired at the market level via rhetorical strategies (i.e. evasive action) will reduce uncertainty in the formal institutional environment. This reduction in institutional uncertainty will beget...