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Evolution Series - Madvee Muthu - Bees with Stories
Entrepreneurs Talk Africa: Uncovering the Stories of Africa's Rising Business Stars
English - May 02, 2023 14:00 - 27 minutes - 18.6 MBEntrepreneurship Business entrepreneurship entrepreneur innovation africa mvp startup founder leader leardership Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Entrepreneurs Talk Africa, we catch up with Madvee Muthu, the founder of Bees with Stories, as she shares her journey over the past two years in the sustainable beekeeping industry. She discusses the challenges faced, milestones achieved, and the importance of personal touches in her business. Tune in to hear Madvee's insights and advice for aspiring entrepreneurs.
Show Notes:
00:00 - Introduction to Madvee Muthu, founder of Bees with Stories
02:03 - Recent challenges in the beekeeping industry, including security issues and weather conditions affecting the colonies
05:32 - The importance of sustainable beekeeping practices and maintaining strong, healthy colonies
07:45 - Challenges in finding larger outlets for selling honey, and the role of volume in the business model
10:50 - Milestones achieved in the past two years:
Being a finalist in the Best of Organic Market 2021Selected for Cornell University's interdisciplinary case study programInvitation to join the Swedish team as a honey expert in an international competition14:15 - The power of personal touches in marketing and customer engagement
17:05 - Returning customers and the importance of product tasting
19:30 - Advice for aspiring entrepreneurs:
Distinguish between noise and real advice from experienced individualsLearn from others in your ecosystemEnjoy the journey and embrace the ups and downs22:38 - Conclusion and closing thoughts
References:
Best of Organic Market 2021: https://www.soilassociation.org/certification/events/boom-awards/boom-award-winners/Cornell University's interdisciplinary program: https://courses.cornell.edu/content.php?catoid=31&navoid=7942Check out this inspiring episode with Madvee Muthu as she shares her experiences and insights in sustainable beekeeping and entrepreneurship. Listen now!