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Why This Brand Shares Its Customers' Worst Insults
Entrepreneur Network Podcast
English - March 27, 2023 07:05 - 28 minutes - 65 MB - ★★★★ - 58 ratingsCareers Business business entrepreneurship entrepreneur leadership selfhelp growth health fitness performance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sophia Amoruso, Founder of Nasty Gal, on the Growing from Failure
Next Episode: The Wild Ride of Josh Cellars Wine Founder
The alcohol brand Soso Sake has blown up on TikTok (@sososakesoda). Its strategy? They film supermarket tastings, and post videos of people's worst reactions. This wasn't the brand's first idea, and it came with a lot of risk — but here, their CMO Mike Brown explains how it became such a hit.