Why Eco-Friendly Products Keep Failing

Entrepreneur Network Podcast

English - August 14, 2023 07:14 - 28 minutes - 22.3 MB - ★★★★ - 58 ratings
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People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains. Sponsor: Paper & Packaging Board. Learn more at