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Why A Hit Product Turned Into A Flop
Entrepreneur Network Podcast
English - April 22, 2019 07:03 - 14 minutes - 13.2 MB - ★★★★ - 58 ratingsCareers Business business entrepreneurship entrepreneur leadership selfhelp growth health fitness performance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: MedMen CEO Adam Bierman on Building the Apple Store of Weed
It’s the case of the mysteriously popular growler! The e-commerce company Huckberry sold tons of growlers during the holiday season—but the people who bought the growlers disappeared afterwards. They never came back to buy more products, which was very unusual for Huckberry. What was going on? The answer forced the company to rethink its entire marketing approach. (Here’s a hint: The buyers weren’t who Huckberry expected.)