The Beauty of Patiently Developing Brand Awareness

Entrepreneur Network Podcast

English - October 06, 2022 07:07 - 24 minutes - 22.5 MB - ★★★★ - 58 ratings
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Business owner Kristin Near knows that patience is a virtue. At Botanica Skin and Brow Studio in Albuquerque, new staff members are trained throughout an internship that can last months. Brand awareness builds with incremental growth rather than large campaigns. Kristin’s successful strategy has sparked stellar customer referrals and online reviews, keeping Botanica in business for eight years and counting.