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How Tough Mudder Expanded Its Loyal Fanbase
Entrepreneur Network Podcast
English - January 01, 2018 08:00 - 20 minutes - 46 MB - ★★★★ - 58 ratingsCareers Business business entrepreneurship entrepreneur leadership selfhelp growth health fitness performance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to 'Shortcut Your Startup' with Courtney Reum
Next Episode: Playing the Investment Game with Deuce McAllister
Every entrepreneur wants a loyal fanbase, a group of repeat customers who will evangelize their favorite brand. But superfans come with challenges: They love a company exactly the way it is, and they do not want it to change. That was a problem for Tough Mudder, whose obstacle course races were attracting primarily young, fit men. To grow as a business, it would need to attract different kinds of people too -- but without alienating those core fans. On this episode, we explore how Tough Mudder did it.