How This Guy Saved Barbie From Cultural Extinction

Entrepreneur Network Podcast

English - December 12, 2022 08:13 - 22 minutes - 20.3 MB - ★★★★ - 58 ratings
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When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!)