His Product Wouldn't Sell... Until He Changed This

Entrepreneur Network Podcast

English - April 03, 2023 07:10 - 27 minutes - 37.4 MB - ★★★★ - 58 ratings
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When the company Wilde Chips released its "chicken chips", nobody bought it. Then they changed the name, and the product started selling. Here's what happened, and a lesson for anyone trying to introduce a new idea to customers.