![Entrepreneur Network Podcast artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts113/v4/bf/16/20/bf162075-bf90-b896-5ec6-540087b7df7e/mza_2200195984871629245.png/100x100bb.jpg)
Going From B2C to B2B: Why Poppin Transformed Itself
Entrepreneur Network Podcast
English - February 05, 2018 08:01 - 18 minutes - 33.8 MB - ★★★★ - 58 ratingsCareers Business business entrepreneurship entrepreneur leadership selfhelp growth health fitness performance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #29 Cards Against Humanity’s Founders Are Less Concerned With Balance Sheets Than Making Each Other Laugh
Next Episode: Thriving Off Chaos with Barstool Sports and Dave Portnoy
What happens when you’re trying to sell to consumers, but your best customers are actually other businesses? Furniture-maker Poppin’s answer: It radically transformed itself to meet this new customer. That meant changing its brand voice, marketing, products, and supply chain. In this episode, we explore how and why it made the switch—and became the go-to furniture maker for Facebook, Snapchat, Google, Warby Parker, and others.