Evan LeRoy, co-owner of LeRoy and Lewis Barbecue, is crafting boundary-breaking menu items and innovative social media. Recognizing a potential beyond mere views and clicks, his restaurant business focuses on crafting videos, podcasts, and more content with value — fostering a community. Listen to this interview to learn about building an online audience, leveraging digital storytelling, and restaurant technology. Sponsored by: Toast: All-In-1 Restaurant POS —