Aligning Brand Evolution with Tradition

When you’re short-staffed, it's easy to want to hire the first applicant. But holding out for the right candidate pays off—not just in quality of work, but in the contribution to your culture. Employees are your best brand ambassadors; they spread the mission and values, and they play a role in creating a great place to work. Join the celebrated winery Cakebread Cellars in this episode to learn about developing workplace culture, hiring practices, and implementing team values in business.