EP 48: Building a Leveraged Business with Fabienne Fredrickson

Thanks for tuning-in today for a new episode of Entrepreneur Mindset-Reset, THE podcast where entrepreneurs just like you and me share how they master their mindset to overcome obstacles to their success. 

At time of recording, I’m feeling very emotional and fully feeling the weight of the events in the world, and right here in our own home in the US. We stand with our brothers and sisters in Ukraine, and stand against Putin’s unnecessary violence and bloodshed. We also stand with our trans brothers and sisters and youth in Texas and other states where law makers are waging a war agains their own constituents in the name of bigotry. We must do better. We must love one another. We must take a stand against bigotry and hatred.

May you be gentle with yourself and your loved ones, and if you feel tender and can’t quite put your finger on it, do not discount the gravity of world events. Please resist the temptation to “power through” and ignore your feelings. Go easy on yourself and your loved ones. Give them an extra hug, and if you have pets, do the same. Let them love on you, and give them a little extra attention and affection. We ALL need it right now. 

The timing of airing today’s episode couldn’t be better in terms of love, special attention to self-care, and living in one’s values. As we enter the second week of Women’s History Month, I have the distinct pleasure of speaking with the generous, soulful and beautifully powerful Fabienne Fredrickson, best selling author; founder of Boldheart, a business coaching company for women who want it all; wife and business partner; mom to 3 amazing children; and fabulous home chef who I definitely would love to cook for me!

We had such a lovely and warm conversation. We talked feminine leadership, how to have it all and not work weekends, and how to live into her motto of obtaining an “obscenely high” quality of life.

Fabienne shared mindset tips and how she and her team help women business owners, (and a few men business owners) create a wealth consciousness, understand what’s available to them, and how to believe and accept the truth that YOU are divinely capable and worthy of great abundance. 

She talked about Ikigai, a Japanese philosophy on the reason for being, which is tied to one’s purpose for living. Fabienne adds to that, and asks the following 4 questions:

What am I deeply passionate about?
What am I good at?
What does the world need vis-á-vis what I do?
How good am I at monetizing that?

You won’t want to miss when we talked marketing and I had a HUGE “A-ha!” moment with her simple reframe of how we can approach marketing. Rather than dreading it, we need to prioritize marketing, and see ourselves as a marketer who provides such-and-such service to our clients and customers. For example, I can say I’m a marketer who provides business coaching and consulting services to doctor-owners and their practice managers to help them grow their businesses while taking back their time. I invite you to give it a try; I think you’ll feel empowered to change how you see marketing, and see yourself as being in service of others as you always are, EVEN through your marketing.

You won’t want to miss when Fabienne talks about understanding that we can’t actually fail. This was another “A-ha!" moment for me. I have always framed failure as a trampoline or launchpad to success, but taking the negative connotation out of the word failure and reminding ourselves that we can’t actually fail - we simply learn - can be a real game changer for entrepreneurs. 

Our conversation is cook-full of so many goodies. So, I invite you to grab a beverage or a snack and settle-in to listen to Fabienne and her amazing journey.

Fabienne’s Bio:

Fabienne Fredrickson is a beloved mentor to thousands of women in business. As founder of The Leveraged Business program, Fabienne has reverse-engineered how she scaled her business to several million annually, while remaining powerfully feminine. 

Her book, The Leveraged Business: How You Can Go From Overwhelmed at 6-Figures to 7-Figures (and Get Your Life Back) is the definitive roadmap showing women how to increase their income and impact with heart. Find her at boldheart.com.

Find Fabienne:

Website: boldheart.com 

FREE RESOURCE! The Leveraged Business Book: https://boldheart.com/the-leveraged-business/book/ 

Facebook: facebook.com/iamboldheart 

Instagram: instagram.com/fabiennefred