A strong company culture remains a constant pillar of success in a world where business strategies and technologies rapidly evolve. It influences not only employee satisfaction and performance but also a company's reputation and long-term viability. A positive company culture does not happen by chance; it requires intentional efforts, dedication, and ongoing commitment from leaders and employees alike. Therefore, businesses can build a culture that propels them toward growth, innovation, and prosperity by fostering an environment that prioritizes values, communication, development, and inclusivity. In today's podcast, Orrin Klopper from Netsurit and Steven Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss "why and how a company culture is so important".