In today’s podcast, Rowena Scherer from Eat2explore and Stephen Halasnik from Financing Solutions discuss what omnichannel marketing means and how business owners can use omnichannel marketing strategy to create profitable marketing and sales. Omnichannel marketing means leveraging varying platforms to create an integrated and cohesive marketing experience to reach out to customers no matter where they are. As a small business owner, it's time that you understand the importance of omnichannel marketing on your business and leverage it to build your brand and create a unique customer experience.