The PPC advertising model has become an excellent resource for small business owners. It can help you optimize your online presence, reach your target audience quickly and make conversions. Unlike organic SEO,  which can take weeks or even months to get the desired result, paid search ads can bring your business to the forefront of search engine result pages immediately after launching the ads. In today's podcast, John Horn from StubGroup and Stephen Halasnik from Financing Solutions discuss how small businesses can navigate the PPC advertising landscape to achieve tremendous results