To affect the bottom line, business owners must be on top of their marketing strategy to reach out to prospects, promote brand awareness, and engage and retain their customers so as to drive sales. No matter the nature of your business, you must factor in effective marketing to run a profitable business and stay ahead of the curve. In today's podcast, Tim Parkin from Parkin Consulting and Stephen Halasnik from Financing Solutions discuss how business owners can find marketing bullet to grow their businesses.