Creating a great brand takes time and effort, but it's worth it. A strong brand can help you stand out in a crowded market and build customer trust. By defining your brand, developing a consistent visual identity, being authentic, creating a brand voice, being consistent, investing in design, and staying true to your brand, you can create a brand that truly represents who you are and what you stand for. In today’s podcast, Johanna White from Design By Jo and Stephen Halasnik from Finance Solutions discuss brand like the best - how to look as good as you are.