ELI - 348 | Ashish Khandelwal (Managing Director of B.L. Agro Industries - Mustard oil and Agro)
Entrepreneur Lounge of India (ELI)
English - July 10, 2023 16:10 - 32 minutes - 30 MBEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
About the spokesperson: https://www.linkedin.com/in/ashishkhandelwalblagro/
Ashish Khandelwal is the Managing Director of B.L. Agro Industries, a food processing company based in Bareilly.
The company was established in 1999 and specializes in edible oils and FMCG products.
Mustard oil is a significant product for B.L. Agro Industries, with a large market share in Northern India.
Ashish Khandelwal comes from a family involved in the oil trading business for several generations, and he was destined to entrepreneurship, eventually joining and expanding the family business.
Mustard oil is a staple food in Northern India, particularly in regions like NCR, Haryana, Punjab, Rajasthan, Jammu and Kashmir.
B.L. Agro Industries has become a major player in the mustard oil segment, despite its humble beginnings.
In 1992 or 1993, a turning point for the company occurred with the establishment of a mustard oil testing lab.
In 2007, B.L. Agro Industries installed a refining plant with a capacity of 750 metric tons per day.
The company expanded its production lines to include different bottle sizes, such as 400ml, 5 liters, and 2 liters.
B.L. Agro Industries faced challenges in food packaging, but overcame them by investing in machines from Italy and Japan.
The company offers around 75 food items and has excelled in manufacturing throughout its history.
Ashish Khandelwal joined the family business in 1996 and received training in food systems, eventually becoming a business leader.